Pricing

Strategy first. Validation second. Execution follows.

Start with a Positioning Readiness Review or go straight to the Core Strategy Engagement.

Schedule Strategy Call

Positioning Readiness Review

$499

4–6 business days

A clear diagnosis, not a vague consultation.

What it includes:

  • • Review of current materials
  • • One structured call
  • • Short assessment of positioning gaps, proof gaps, and narrative risks
  • • Recommended ICP focus
  • • Suggested next step, whether full engagement or not

Delivery:

Written assessment and recommendation · 1 review call

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This engagement is about diagnosing your product for market and launch readiness.

We assess the current readiness of your product by reviewing your existing materials, identifying where the positioning or story may be weak, unclear, unsupported, or misaligned, and providing structured recommendations on what should be fixed first before moving onto the next key stages of product marketing and launch planning.

All prices in USD.

Core Strategy Engagement

$2,999

3–4 week engagement

For early-stage B2B SaaS product teams that need sharper positioning, stronger messaging, and a defensible sales narrative.

1. Positioning Analysis

  • • Competitive and alternative landscape snapshot
  • • Category narrative and buyer expectation analysis
  • • ICP definition, segment clarity, disqualification criteria
  • • Positioning statement, differentiation framework
  • • Strategic wedge and "why now" logic

2. Messaging Framework

  • • Message hierarchy (primary narrative + pillars)
  • • Persona-specific messaging (up to 4 personas)
  • • Feature-to-outcome mapping
  • • One-sentence, two-sentence, elevator pitch
  • • Reusable value proposition blocks

3. Proof Library

  • • Proof architecture tied to your key claims
  • • Evidence mapping for what exists today and what must be proven next
  • • Pre-launch credibility kit: problem proof, product proof, trust signals
  • • Objection responses for risk, switching, and rollout
  • • ROI scenario framework your team can use in sales conversations

4. Sales Deck Narrative

Narrative only. No design or slide production.

  • • Narrative structure and storyline
  • • Slide-by-slide outline (10–15 slides)
  • • Titles, bullet copy, proof placement
  • • Objection sequencing, talk track guidance

Delivery:

2 working sessions · 1 final readout · 2 rounds of revisions · Clear documentation and handoff · Strategy review call

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This engagement is about building the strategic foundation your product needs before stronger launch, fundraising, or sales execution can happen.

We work through your positioning, messaging, proof, and sales narrative in a structured way so your team can communicate the product more clearly, support its value with stronger evidence, and move forward with a market facing story that is more focused, credible, and ready to use.

As a result, your team receives clear strategic deliverables it can actually use, including a sharper positioning foundation, a structured messaging system, a stronger proof framework, and a sales deck narrative that is ready for internal alignment and external conversations.

All prices in USD.

Optional Primary Research Add-Ons

Available only with Core Strategy engagement.

Primary research modules expand and validate your strategy with structured buyer evidence.

Add-On

Primary Research Module

Price based on scope

Conducting of interviews and surveys

Adds validated buyer insight to positioning, messaging, and proof.

Includes:

  • Research Design: Hypotheses, interview guide, survey instrument(s)
  • Qualitative: Interviews, thematic synthesis, persona refinement and segmentation
  • Quantitative: Surveys, analysis, cross-tabs
  • Output: Findings summary, buyer language library, proof validation matrix

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This engagement module functions as a fact-based validation initiative for teams that need stronger evidence behind their positioning, messaging, and proof.

Through interviews and surveys with potential customers or relevant target audiences, it generates concrete market feedback that can help confirm assumptions, reveal objections, surface buyer language, and strengthen strategic decisions with real data.

The results are especially valuable when your team needs more credible evidence to support internal decisions, investor conversations, or higher confidence go to market planning.

Ready to align your positioning and narrative?

Schedule a strategy call to determine which services fit best for your needs.